Weston has become a really good friend to GUM and we are extremely proud to be a collaborator of their incredible journey as a leader in the snow sports industry, not only as a snowboard company (and yes, they do make a few pairs of rock’n skis), but as a passionate ambassador for our National Forests who leads by example.

We worked with Weston on an indoctrination email series that is designed to welcome new subscribers through a 3 day email series that shares discounts, a true introduction to the Weston team/brand/philosophy, as well as their best curated content. This has raised not only engagement with their email subscribers, but also extends to their social media and website engagement through the specific email copy.

For the video project, we coordinated with Weston Snowboards, the National Forest Foundation, the National Forest Service, and West Jefferson Middle School to create this touching piece. The graphic design students were challenged to strictly adhere to Weston’s branding guidelines while using the National Forest Foundation as a theme to produce t-shirt and swag gear designs. The project ultimately became an incredible learning experience for the students in both branding and design, but more importantly about our National Forests and the ways we protect and serve them for today and our future.