Kind Home Solutions

Video Production + Digital Marketing

“How do you make home painting products funny or engaging?” “Well, you could slap me across the face with bright colored paint….that’s one way.  Kind Home Solutions is one of Denver’s premier home improvement companies that primarily focuses on interior/exterior home painting. When we first met, KHS were really traditional in their marketing efforts and doing well, but never really ventured much into the digital marketing world. After explaining a full strategy to them that was focused on the “fastest path to cash”, we decided to start with social media, specifically Facebook and Instagram.

Having never ran an ad with FB, we were starting from scratch without a pixel, so we developed a hyper targeted Facebook Avatar (ask us what that is) in order to not only hyper target from day one, but also populate the pixel with incredibly useful demographics for re-targeting and creating new audiences. The next step was creating content that was engaging…..or better said, what would make people stop within their feed to look at a painting ad. After looking through their assets for content, the idea slapped us in the face (pun intended).

  • Kind Home Solutions
  • Home Improvement
  • Video, Facebook/Instagram Marketing
  • Spring 2018
  • kindhomesolutions.com
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The average click through rate (CTR) within Home Improvement is .70% and the average cost per click (CPC) is $2.93 (sourced from WordStream). With this short video ad, the VERY first ad and the VERY first weekend we launched, we saw an average CTR of 2.93% with a CPC of only $0.67. Our method is built around not just guessing, but seriously geeking out on targeting and testing…..and obviously we’ll do what we need to do to get those damn conversions!!

These guys are phenomenal! We’re a small business and we were lucky enough to stumble upon Ginger Up Marketing and we’re incredibly grateful that we did. They have been great at explaining their process and keeping us informed throughout. Their goal, unlike other companies we spoke with, is to educate us and help us learn how to do what they do so that we understand why/how something works. It has felt like every other company we spoke with about helping our company grow wanted to keep us in the dark with vague promises of SEO. Roger and his team is outstanding and honestly, very fun to work with. They are a very creative bunch and they truly take the time to understand your company, your clients, and the message you want to convey. We are so excited to continue working with them and seeing us both grow! We would highly recommend working with them if you are looking to expand your business. Great people doing great things!